In the world of Sitecore development, I often meet many professionals who are certified, highly experienced, and even recognized as MVPs. While their Sitecore knowledge is impressive, what surprises me is how often they lack basic software engineering fundamentals. This gap becomes obvious in real-world projects — especially when deadlines loom or post-launch support begins.
Sitecore Can Get You the Job, But It Won’t Keep the Client Happy
Knowing Sitecore well can definitely help you land a job. But what really earns client trust — and long-term success — is the quality of your deliverables and the value you bring to their business.
As a developer, you're not just building a website. You're building the digital face of a brand. First impressions matter — your work could help the client grow their reputation or even drive new business. The software you create is part of something that may have taken years of hard work to establish.
So how can you go from being a good Sitecore developer to a great one? Here are a few qualities that truly make a difference:
1. Understand the Business Problem First
If your client has invested in a Sitecore license, it's because they want to solve specific content management problems. They’re not concerned with how many technologies you know — they care about whether you can help them simplify and scale their content operations.
Before writing a single line of code, take time to understand:
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What problem is this feature solving?
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How will the content team use it?
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Is there a simpler or smarter way to approach this?
A deep understanding of the requirement is the foundation of good software.
2. Use Sitecore Features the Right Way
Sitecore is packed with powerful features — but they're only useful if used correctly. Too often, I see developers misusing or completely ignoring key features like:
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Template field sources
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Item bucketing
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Branch templates
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Workflows
When you skip or misuse these, it leads to complex content structures, frustrated authors, and a false impression that Sitecore isn’t user-friendly. Learn these features well, and implement them with purpose.
3. Test Your Work Thoroughly
Many developers rush through development, especially near deadlines. Unfortunately, some barely test what they build — running one or two test cases and calling it done.
That’s a risky habit.
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Every component should be tested against multiple use cases.
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Think about edge cases and failure scenarios.
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Don’t wait for QA or content authors to find your bugs.
Own the quality of your code. Test it like you’re the end user.
4. Don’t Just Implement – Improvise
Yes, your job is to implement requirements. But great developers go beyond that. If you see a better approach based on your experience, speak up. Suggest improvements. Recommend reusable components or smarter workflows.
These small suggestions can have a huge impact on:
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Author experience
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Long-term maintainability
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Business outcomes
Clients appreciate developers who act like partners — not just coders.
5. The Real Work Begins After Go-Live
Many developers think their job ends when the site goes live. In reality, that’s when the true challenges begin. Once the site is in use:
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Different content types get uploaded
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Authors with varying skill levels start using it
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Unexpected issues start popping up
You can avoid many of these issues by thinking ahead:
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Is the interface intuitive for authors?
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Are common mistakes accounted for?
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Is there enough documentation or training?
Build with the business user in mind, and you’ll reduce headaches for everyone post-launch.
Final Thoughts
Being a great Sitecore developer isn’t just about knowing Sitecore. It’s about thinking like a software engineer, solving real problems, and delivering lasting value.
Whether you’re just starting out or already experienced, focus on the fundamentals:
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Understand the “why” behind each requirement
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Use the platform’s features wisely
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Own the quality of your code
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Collaborate, suggest, and improve
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Think beyond deployment
That’s how you go from being a Sitecore developer — to being an indispensable partner to your client’s success.
If you need suggestions or second - opinion of a Sitecore Technology MVP for free on your Sitecore implementation, DM me. I can help you get the value out of your Sitecore investment while building Sitecore brand value :)
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